Hyper-personalization in localization has moved from being a forward-looking concept to becoming a strategic necessity for companies competing in global markets. As digital products reach users across continents, cultures, and languages, businesses are realizing that simple translation or regional customization is no longer enough. Customers now expect brands to understand them at a personal level, … Continue reading Hyper-Personalization in Localization: The Strategic Advantage Shaping Global Products in 2026